I led the redesign of the user experience, information architecture, and scalable design system, creating flexible templates and content modules that adapt to any type of program or exhibit. The result: a modern, mobile-first site that engages visitors and makes discovering the museum’s offerings effortless.Art Direction by Christi DeLaroy and Development by Rachel Rolon of the Nelson.

Challenge
The Nelson-Atkins Museum’s website had become difficult to navigate, with a confusing hierarchy and an overwhelming number of outdated pages. Visitors struggled to find what they needed—whether that was exhibit information, class registration, or festival details. The museum needed a more intuitive, flexible, and mobile-friendly experience that could scale across diverse types of content.My Role
I was hired to lead the user experience design for the new site. My focus was on creating a streamlined information architecture, designing scalable systems, and ensuring the site worked seamlessly across desktop and mobile.

The Process
Information Architecture – I restructured the site’s hierarchy, removing outdated content and clarifying paths so users could easily find events, exhibits, and resources.

Wireframing
Using Figma, I built wireframes for the entire site architecture. These visual maps showed how simplified navigation would improve the browsing experience.

Design System
I created a flexible, reusable design system with over 10 unique master templates. These allowed the museum to showcase everything from featured exhibits to educational programs in a consistent, user-friendly way.

Mobile-First Focus
The mobile experience was prioritized, ensuring that every template and module adapted gracefully to smaller screens.
Image & Exhibit Modules

As the project expanded, I designed over 50 custom modules to support online exhibits, image galleries, and creative storytelling content.